The LuvvLetter
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To the ones who don’t aspire to be humble
Hey Reader, So… we need to talk about this RAGGEDY narrative that women need to be humble, because I’m tired of it. Actually, it’s not just a narrative, but an obsession that people have to ensure that girls and women are “humble” as if the day we were born, that was the assignment. When it never was. When Vice President MY PRESIDENT, Kamala Harris, went on the Call Her Daddy podcast and said “there are a whole lot of women not aspiring to be humble” I felt that in my SOUL. Because YES,...
On Collective Contributions, Comprehensive Changemaking, and Congressional Calls
Hey Reader,In a week full of tariff whiplash and the usual political dumbassery, I was grateful to spend several days in community with powerful Black women at one of my favorite conferences Leading Women Defined where we started the conference with Vice President Kamala Harris and ended with Supreme Court Justice Ketanji Brown Jackson! 🤌🏾❤️ Talk about being surrounded by excellence while the world outside is falling apart. And these pants. Grateful for these too. Let's jump into what's been...
On Prankish Ploys, Powerful Persistence, and Podcast Praise
Hey Reader,I'm in the middle of one of my favorite events of the year. Leading Women Defined is an invite-only Black women in business conference and requires at least 2 outfits a day (one of the days requires 3) and I lowkey love it because YES LET US BE VERY EXTRA. My husband calls it "Auntie-Con" and he's not wrong. 😅 And yesterday, we got THE BEST SURPRISE when MY PRESIDENT, KAMALA HARRIS stopped by to share joy and hope with us! 😭😭😭 She said “courage is contagious” and I’m holding on to...
On Muzzling Mics, Masked Miracle and Mighty Manifestos
Hey Reader,Last Friday, I went for a 2 hour Thai massage. At first, I told her I wanted medium pressure (you know, cutesy, demure). And then when she touched my shoulders and felt that my knots had knots, she was like “I need to go deeper.” I said “aight.” When the lady started using her elbows on my shoulders, I knew this was gon be a good ass whooping time. And it wassss! And I needed it. 💆🏾♀️Afterwards, she was like "drink lots of water." I BETTER. All them toxins you just released.It was...
When you can’t trust a room with your name…
Hey Reader,What happens when your name becomes a reason you have to stand up for yourself? Many of us grew up with names that teachers mispronounced and kids teased. When I was nine years old, we moved to the United States, and when I was pushed into this classroom to introduce myself, I immediately knew I couldn't trust that room with my name: Ifeoluwa. I knew the kids (AND my teacher) were not going to get it right. So I changed the first name I went by that day. That’s actually how Luvvie...
On Relatable Rejection, Role Realizations and Roaring Retail
Hey Reader,THANK YOU for all the love y'all showed after my announcement about making the Inc 500 Female Founders list! 🥹😭 Your messages, comments, and shares have had me emotional that I was overwhelmed in the best way (I even cried on the internet, which omg). THANK YOU for celebrating with me. 🙏🏾Now, let's get into what's on my mind this week... RANT I don't know who told y'all that the goal was to be "relatable."So Meghan, the Duchess of Sussex' new Netflix series just dropped, and the...
On Silenced Segments, Soulful Strength, and Sonic Sustenance
Hey Reader,I need to celebrate some things that blew my mind this week. I recorded the audiobook for "Little Troublemaker Defends Her Name" (coming out May 6th!), completed writing my next Little Troublemaker book (my SIXTH total), and I'm already working on my seventh! 🤯It also blew my mind to be in the room this week at ESSENCE Black Women in Hollywood. I've been attending this event since 2012, and it's one of my favorites. Looking around and seeing so many dope women in one place and...
On Comprehension Crisis, Contribution Chains and Credential Care
Hey Reader,I hurt my own feelings this week. 😭 I went back to my Instacart receipt from April 2024. A dozen eggs cost me $3.99 back then. And this last order we placed? They cost $11.99. WHAT IN THE INFLATION?!Listen, I know prices go up, but TRIPLING in just a few months?? This is robbery happening in broad daylight! I'm out here trying to make an omelet and suddenly eggs are luxury items. The way these grocery stores are acting like we're shopping at Neiman Marcus for BASIC NECESSITIES has...
On Protective Practices, Patient Pause and Privacy Protection
Hey Reader, What a DECADE January has been. 😩 I turned 40 on January 5, and that feels like it happened 2 years ago at this point. The LA wildfires began this month! And now Marmalade Mussolini got the nuclear codes again and we ain’t had not an ounce of a break. Dis tew much. Let’s just jump in. RANT Folks better not colonize cowrie shells! At Tang Tyrant’s inauguration, Justice Ketanji Brown Jackson showed up wearing a cowrie shell collar, looking like the ultimate baddie that she is, and...
On Political Perils, Protecting Prose and Publishing Possibilities
Hey Reader, This week has had me knee deep in The Book Academy’s launch (shoutout to y’all for not dropping me and unsubbing with all the emails we’ve sent but this is a transformative program that I truly believe in and y’all know I do not like to send you MANY emails in one week but my Chief Strategy Officer said I wasn’t letting her do her job if we didn’t go HAM on the emails 😩 so I had to go “aight fine” but she had a point). Anyway, long story short, I’ve been busy this week while...